Partnership between Google and Surui Indigenous People from Brazil

One of our assignments in develop a personal project in Digital Media Entrepreneurship Class is to collect data about similar projects that have been established already. The idea is to analyze and identify some good tips that can improve our own project. So, one of the most interesting of my findings was a project calls New Technology and Indigenous People develop by a partnership between Google and Surui Indigenous People from Amazon region in Brazil. That finding was very meaningful for me, because besides of my work with indigenous people in Brazil, my focus in my personal project is related to new technology and the involvement of indigenous people in that new “tech world”. So this was just awesome to find it!

The Surui People have been suffering a lot of pressure in their land mainly because of illegal logger activities. In order to combat this problem, they start to map their land in order to monitoring all the threats that they have been facing, also to map important sacred sites for their culture. When the first time that the Chief Surui Almir Naramayoga saw the Google Earth, he was amazed with the possibility to do their mapping digitally through that new tool. To get support to that project the Chief Almir, decided to go to Silicon Valley to visit the Google headquarter and propose a partnership, which is going to be the first partnership of the giant of the internet with indigenous people. The ACT-Brazil, a environment non-profit organization, helped the intermediation and finally in 2008, the partnership between Google and Surui Indigenous People were established.

As a result of 3 years of partnership, the Surui People have already mapped their whole area, and all the information is at Google Earth. They also got from Google, new computers, GPS, and training in how to operate everything. That experience just shows that is possible to established a partnership between big digital company like Google and indigenous people causes. I also really admire the perseverance of the Chief Almir in goes to giant and sensitize them to support their idea. He is really a entrepreneur!

To see more about that partnership, go to Google Oficial Blog: http://googleblog.blogspot.com/2008/07/ragogmakan-google-goes-to-amazon.html

Social Media is helping environment activism to protest against the changes in the Brazilian Forest Code

In Brazil a great mobilization in favor to the Brazilian Forests is happening right now at the social networks. The highlight is for Twitter, where many people are using the hashtag #FlorestaFazaDiferença (means “Forest makes the difference”) to protest against to the bad changes that some politicians wants to do in the Brazilian Forest Code.The Brazilian Forest Code was implemented in 1964 and it is the regulator instrument that protect the forests. For example, the Code says: forests in edge of the rivers, streams, lakes, spring waters- must be preserve; portion of forest in private property must be preserved; forest on hillsides or top-hills must be preserved; the landowners of big farms who deforested illegally should compensate their environment crimes through fines and reforestation projects. But now, a congressman calls Aldo Rebello is proposing as a reforms exactly the opposite that the Code says: is allowed to cut down the forest in water sources and side and top hills in order to farm; amnesty for those deforested criminally and among others absurd changes. Although the pressure that environment movement did, the chamber of deputies approved the changes. Now the hope is that the Senate reject. In order to show to senators that the changes is going to leave our forests unprotected, a group formed by 150 environment and human rights organizations created the movement Floresta Faz a Diferença. Through social media they are collect signature to online petition against the changes, posting videos in Youtube, mobilizing even famous people in Brazil like artist, to do their protest. This week through Twitter, the strategy was to say that a famous person is going to say his or her message to the senators through a video posting in Youtube. If we go to the link posted in Twitter we can see the message that a actor is giving against the changes. The message is very pursuit, strong and effective. That strategy is gaining a big proportions in Brazil and many activists in different cities in Brazil now are protesting against the changes. The protest in Twitter is made re-twitt to the hashtag #florestafazadiferenca, or posting a message supporting the movement by that hashtag.  Even though I’m far from my country, but I’m involved in the movement, thanks to the internet. I have already signed the petition, and I’m still re-twitting #florestafazadiferenca, as much as I can.

In Brazil a great mobilization in favor to the Brazilian Forests is happening right now at the social networks. The highlight is for Twitter, where many people are using the hashtag #FlorestaFazaDiferença (means “Forest makes the difference”) to protest against to the bad changes that some politicians wants to do in the Brazilian Forest Code.The Brazilian Forest Code was implemented in 1964 and it is the regulator instrument that protect the forests. For example, the Code says: forests in edge of the rivers, streams, lakes, spring waters- must be preserve; portion of forest in private property must be preserved; forest on hillsides or top-hills must be preserved; the landowners of big farms who deforested illegally should compensate their environment crimes through fines and reforestation projects. But now, a congressman calls Aldo Rebello is proposing as a reforms exactly the opposite that the Code says: is allowed to cut down the forest in water sources and side and top hills in order to farm; amnesty for those deforested criminally and among others absurd changes. Although the pressure that environment movement did, the chamber of deputies approved the changes. Now the hope is that the Senate reject. In order to show to senators that the changes is going to leave our forests unprotected, a group formed by 150 environment and human rights organizations created the movement Floresta Faz a Diferença. Through social media they are collect signature to online petition against the changes, posting videos in Youtube, mobilizing even famous people in Brazil like artist, to do their protest. This week through Twitter, the strategy was to say that a famous person is going to say his or her message to the senators through a video posting in Youtube. If we go to the link posted in Twitter we can see the message that a actor is giving against the changes. The message is very pursuit, strong and effective. That strategy is gaining a big proportions in Brazil and many activists in different cities in Brazil now are protesting against the changes. The protest in Twitter is made re-twitt to the hashtag #florestafazadiferenca, or posting a message supporting the movement by that hashtag.  Even though I’m far from my country, but I’m involved in the movement, thanks to the internet. I have already signed the petition, and I’m still re-twitting #florestafazadiferenca, as much as I can.

“Queremos”, a really cool and creative idea!

Inspired by the reading from my class of Digital Media Entrepreneurship about crowdsource and crowdfounding, I founded the “Queremos” a great crowdfounding initiate in Brazil, more preciously in Rio de Janeiro City. Queremos means “we want”, and is based in raise funds to bring international bands or singers to play in Rio. What was the problem there? So, according the founders of Queremos, they decided to do more than complain about why those cool concerts when go to Brazil, wasn’t go to Rio as well. One of the suppose reason is that there was no interest from the Rio audience. Anyways, doesn’t matter the real reason, the important is that, these guys created a creative alternative to fill that gap. They have developed a unique format where they divide by a slice of the public the value needed to produce an event, thus, ensuring its realization. Their differential is in to refund almost or fully the amount paid for the public, when they collect the money from the ticket sales.

In steps, it works like that: first, they identify the possibility of produce the concert, then they raise the production costs, having that amount in mind, they divide the total in many units needed to be reliable the purchase by a fan who is a kind of collaborator. For example, in case of Belle & Sebastian concert (made in 11/12/10) were 100 units per 200 R$ (brazilian currency). By selling all units which they call – refundable ticket, they ensure the realization of the event. After that, they announce the event and start to sell the regular tickets. By selling all that regular tickets they can refund their collaborators, in fully amount. Thus, those ones can watch the show for free. If the Queremos doesn’t sell all the regular tickets, they will refund the collaborators partially, according of the average of the sales. If they don’t sell anything , the concert still guaranteed and the investors will enjoy a private concert.

According the Queremos, so far, they have realized more than 20 concerts with practically all the regular tickets sold, it means that the investors have had their reimbursement guaranteed. The units (or refundable tickets) sales operation is made by credit card, which is the most thrustful way to reimburse the investors. The Queremos also incentives their investors to spread out the concerts by social media as much as they can, because it will bring more audience. Also, at the Queremos webpages there are videos with interview, concerts of the next singers or band to play in Rio through them.

Apparently, their profit comes through ticket sales and sponsors that eventually they get to sponsor the concert. In their website, they says that they are studying a way in include the collaborators in the profits. That is really a cool idea that shows how people can be entrepreneurs doing something fun and enjoyable. As well, making their audience to participate and have fun together.

 

The Green Apple

This week a sad news hit the whole world with the Steve Jobs’s death. During his life he had to live with many criticisms, saying that as millionaire, he had never support philanthropic projects, like his opponent, Bil Gate. Also, he had never supported movements like creative commons or open source. Although I had him as icon of vision and geniality, his attitudes about those issues, made me feel disappointed. However, with a bombers of news about his life (or death) during this week, I have found out a very interesting news about his green spirit. In 2006, the Greenpeace launched a reporting point out that Apples laptops had toxic substances that harm human health.  In 2007, Jobs released in public a letter where he admitted those problems and said that the Apple company very soon is going to launched the most green computers that the world’s ever seen. Later, he introduced the Macbook Pro, and then next the Macbook Air, both considered according Jobs, the most eco computers of the history. Highly efficient, the machines require only one third the energy of a lamp when turned on. In addition, it has no mercury, PVC and arsenic in its composition and is manufactured in a single block, thereby allowing the computer parts to be reused when the equipment is discarded. Three years later the Greenpeace in a new reporting found that Apple computers had improved a lot in terms of reduction of toxic substances in their composition. 

The latest launched of Jobs, the iPad 2, is also free of a number of toxic chemicals such as arsenic, BRF pollutant, mercury and PVC, aluminum and glass has in its composition, which makes it potentially recyclable and has high energy efficiency – the battery from the product can withstand 10 hours of video and up to a month stand-by time (really amazing). With the popularity of devices sold by Jobs, it also increased the number of e-book readers, or digital books. With the iPad, it was easier and more comfortable reading books, newspapers, magazines and documents without having to use a single sheet of paper. Besides the books in the Apple store you can find thousands of applications that can be used in IPads, iPhones and iPods – many of whom bring sustainability as its main theme. So now, I’m so glad to know that my MacbookPro, besides of efficient, it is also totally green!


Spoiled- New documentary about oil dependency on rich countries!

I have just read in twitter a news from something that I’m sure we’re going to hear lots more about in the coming months. A brand-new documentary about the dependence that some countries, such USA, have in fossil fuels as a matrix energy supply. The documentary calls “Spoiled”, no wonder the film is named like that. By the trailer we can see the polemical tone that the film takes. Right off in the begging of the trailer  we can see the former President Bush saying “America is addicted to oil.” According Mark Mathis, the filmmaker responsible for the documentary, said “we  promises to expose the “outright lies” being spread about oil by “the media, politicians and environmental activists”. I can’t wait to watch this. More information: http://www.spoiledthemovie.com/

Google will fund the solar system for 3,000 households in the U.S.

 In another action to promote their green side, Google announced last night that will fund the installation of solar power generation in three thousand U.S. households.The Internet giant will close a partnership with Clean Power Finance (CPF) in order to create a fund of 75 million dollars to finance residential solar energy projects. Google will own the photovoltaic panels to be installed on rooftops, and residents will pay for the energy they consume.
See more details at Google Blog Official Webpage:  http://googleblog.blogspot.com/2011/09/taking-in-more-sun-with-clean-power.html